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Bright Path Group

Privacy Policy

Your privacy is important to us at Bright Path Group

Effective Date: February 1, 2024 | Last Updated: February 1, 2024

Information We Collect

Personal Information You Provide

If you reach out about corporate floral arrangements or gift services, we gather information you supply willingly. This includes your name, business name, email, phone, delivery addresses, and the specific specifications for your floral needs. Payment details are collected when placing orders, though processing is handled securely by our payment partners.

For corporate clients, we may also collect extra business information like company registration data, preferred delivery timelines, and budget constraints to tailor our service to your organization's requirements.

Information Collected Automatically

Our site automatically gathers certain technical details when you visit, including your IP address, the kind of browser you use, device details, and your navigation through the site. We use this to enhance site performance and learn how customers discover our services.

Important: We do not collect more personal data than needed to provide our flower arrangement and delivery services. Your privacy is central to how we operate.

How We Use Your Information

We mainly use your data to fulfill floral orders and deliver exceptional customer care. This includes processing orders, coordinating deliveries, crafting custom arrangements according to your specifications, and communicating about your service needs.

We also utilize information to enhance our services and the website experience, helping us understand which corporate floral offerings are most beneficial to our clients and how we can better assist the business community in United Kingdom.

Order Processing: Managing floral orders, deliveries, and payment processing
Communication: Responding to inquiries, providing updates, and assisting customers
Service Improvement: Analyzing feedback and usage trends to improve our offerings
Business Development: Creating tailored corporate programs and subscription services

Information Sharing and Disclosure

Bright Path Group respects your privacy and does not sell your personal information to third parties. We share information only when necessary to provide our services or when legally required.

Service Partners

We may share essential information with trusted service partners who help us operate our business. This includes delivery partners, payment processors, and technical service providers. These partners are contractually obligated to protect your information and use it solely for the specific services they provide to us.

Legal Requirements

We may disclose information if required by law, court order, or government request. We may also share information to protect our rights, property, or safety, or the safety of our customers and employees.

Data Security Measures

We treat the protection of your personal data with utmost seriousness and deploy suitable technical and organizational safeguards to shield it. This covers secure data storage, encrypted communications, and restricted access to personal information inside our organization.

Secure Storage

Personal data is kept in secure systems with access controls and ongoing security monitoring.

Encryption

Sensitive data in transit is encrypted to safeguard information during the exchange between your browser and our systems.

Limited Access

Only staff who require information to deliver services have access to customer data.

Although we employ robust security measures, no method of transmitting data over the internet is completely secure. We continually update our security practices to guard against emerging threats.

Your Privacy Rights

You hold important rights regarding your personal data. Depending on applicable laws, you may be entitled to access, rectify, delete, or limit how your information is used.

Access: Ask for a copy of the personal information we hold about you
Correction: Update or correct any inaccurate personal data
Deletion: Request deletion of your personal information (subject to legal retention requirements)
Restriction: Limit how we process your personal data in certain situations
Portability: Request the transfer of your data in a structured, widely used format

To exercise these rights, contact us using the details at the end of this policy. We will respond within a reasonable timeframe as required by applicable law.

Data Retention

We keep personal data only as long as needed to deliver our services and meet legal obligations. Retention periods vary by the type of information and the purpose of collection.

Typical Retention Periods:

  • Customer contact and order details: 3 years after the last service interaction
  • Payment transaction records: seven years for tax and accounting requirements
  • Website analytics data: twenty-six months for service improvement analysis
  • Marketing communication preferences: until you unsubscribe or two years of inactivity

Cookies and Website Tracking

We use cookies and similar technologies to enhance your browsing experience and learn how visitors interact with our site. Cookies enable us to remember your preferences and assess site performance.

You can manage cookies through your browser settings. Note that turning off some cookies might impact how the site works. For more details about our cookie practices, see our Cookie Policy.

Third-Party Links

The site may include links to third-party sites or services. This privacy policy covers only Bright Path Group and our site. We are not liable for the privacy practices of external websites.

We recommend reviewing the privacy policies of any third-party sites you access via links on our site.

Policy Changes

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this policy from time to time to stay informed about how we protect your privacy.

Get in Touch About Privacy

If you have questions about this privacy policy, want to exercise your privacy rights, or have concerns about how we handle your information, please contact us.

Get in Touch About Privacy

Bright Path Group Privacy Team
Chelsea Florist, 22 Petal Lane, London
London, United Kingdom SW3 2QX

Email: [email protected]
Phone: +44 20 7946 0123

For privacy-related inquiries, please include "Privacy Request" in your subject line and provide as much detail as possible about your request. We strive to reply to all privacy requests within five business days.